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Bachelor of Mass Communication (Hons)

Course overview

Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, April, September
Tuition (Local students) $ 23,684
Tuition (Foreign students) $ 27,980


Throughout this Bachelor of Mass Communication degree, you will learn the fundamental skills necessary for effective communication. You will master the fundamentals of research, honing your ability to gather and analyze data. Our emphasis on writing will help you improve your written communication abilities, allowing you to create captivating messages that are adapted to varied audiences and platforms.





$ 23,684
Local students
$ 27,980
Foreign students

Estimated cost as reported by the Institution.


Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements


SPM / O-Level with Pre-U / Foundation

SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma

Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

*Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.



Taylor’s Foundation in Arts (FIA)

Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)

Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)

Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)

Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)

Pass with min. 5Bs including English

A Levels

Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International

Min. ATAR 55

Canadian Pre-University (CPU)

Min. average of 55% in 6 subjects

International Baccalaureate (IB)

Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)


Foundation / Pre-University / Diploma / Matriculation

Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

Other Qualifications

Students with other qualifications will be considered on a case-by-case basis.





This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.


Common Core

  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Interactive Media
  • Media Law & Ethics
  • Professional Media Workshop
  • Industrial Training

Specialisation [Choose ONE (1) of the options:]

Option 1: Digital Media Production

  • Trends in New Media
  • Narrative Writing
  • Audience Studies
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Digital Media Creative Project

Option 2: Advertising & Brand Management

  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management Collaborative Project

Option 3: Journalism & Media Practice

  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • Journalism Professional Practice

Option 4: Public Relations

  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations



This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.


  • Social Innovation Project
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2


*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.



The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Click here to see a full list of all available Flexible Education Components.


[Choose ONE (1) of the packages:]


Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.

*Subject to availability.
*Meet min. module pre- & co-requisite.


Second Major

Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.

*Subject to availability.
*Meet min. module pre- & co-requisite.


Free Electives

Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.

*Subject to availability.
*Meet min. module pre- & co-requisite.

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