Master of Business Administration (MBA) International Marketing, Coventry University, UK

INTI International College Subang
Subang Jaya, Selangor, Malaysia
Qualification
Master's Degree
Study mode
Contact the university / college
Duration
1 year
Intakes
01/5/9
Tuition fee (local)
USD 8,453
Tuition fee (foreign)
USD 8,554

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About this course

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Entry Requirements

  • Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50
    OR Other qualifications equivalent to a Bachelor's Degree (Level 6 - MQF) with minimum CGPA of 2.50
  • A grade B in SPM/O Level English Prior to completing full degree programme taught and assessed in English
    OR Language proficiency at least Band 6.5 IELTS or equivalent

Curriculum

Common modules

  • Academic and Professional Skills
  • Sustainable Strategy from Planning to Implemention
  • Marketing in a Global Age
  • Leading in a Changing World
  • Finance, Funding and Legislative Frameworks for Success
  • Employability and Consultancy Skills
  • Business and Management Research Methods
  • Organisation Internship or Consultancy Project or Dissertation
    (Compulsory: select one of the option as final project)

Specialisation modules

  • Retail and Service Marketing
  • Digital Marketing
  • Buyer Behavior Analysis - The Psychology of Buying
  • Creativity

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