About this course
This programme equips its students with the requisite theoretical knowledge and experiential skills to work in a myriad of sectors such as public affairs and the media industry. This provides an expansive platform for corporate communication graduates to enter the commercial, service oriented, governmental, and multi-national organisation human resource.
In addition, this programme inculcate in its graduates practical expertise in formulating communication, media & marketing strategies, managing & running events, producing corporate write-ups & promotional material, organising publicity events and exhibitions.
Entry Requirements
(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Business OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA
Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
ii) SPM Credit/ O Level Grade C/ UEC Grade B in English Language*
#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.
*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.
Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.
Curriculum
- Introduction to Mass Communication
- Introduction to Public Relations
- Mass Media and Society
- Media Law
- Introduction to Journalism
- Basic Entrepreneurship
- Public Speaking
- Intergrated Marketing Communication
- Communication Theories
- Research Methodology in Communication I
- Corporate Writing
- Research Methodology in Communication II
- Small Group Communication
- Interpersonal Communication
- Basic Broadcast Production OR Basic Photography
- Industrial Attachment
- Publication for Corporate Communication
- Statistical Analysis for Communication
- Event Planning and Management
- Professional Practice and Ethics
- Crisis Management
- Corporate Image and Branding
- Government Relations
- Dissertation I
- Organisational Communication OR Media Relations
- Dissertation II
- Corporate Social Responsibility
Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
- English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular