Bachelor of Corporate Communication (Hons)

Tunku Abdul Rahman University College (TAR UC)
Kuala Lumpur, WP Kuala Lumpur, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
May
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

About this course

This programme equips its students with the requisite theoretical knowledge and experiential skills to work in a myriad of sectors such as public affairs and the media industry. This provides an expansive platform for corporate communication graduates to enter the commercial, service oriented, governmental, and multi-national organisation human resource.

In addition, this programme inculcate in its graduates practical expertise in formulating communication, media & marketing strategies, managing & running events, producing corporate write-ups & promotional material, organising publicity events and exhibitions.

Entry Requirements

(1) STPM - Grade C in 2 relevant subjects
(2) A Level - Grade D in 2 relevant subjects
(3) SAM - ATAR 70 and minimum Grade B in 2 relevant subjects
(4) UEC - Grade B in 5 relevant subjects
(5) TAR UC - Foundation in Business OR Relevant Diploma
(6) Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subjects:
(1), (2), (3) and (4) must include -
i) SPM Credit/ O Level Grade C in Mathematics#/ UEC Grade B in one mathematics subject#
ii) SPM Credit/ O Level Grade C/ UEC Grade B in English Language*

#Grade B and above in AMMS0104 General Mathematics conducted by TAR UC is accepted as having fulfilled the mathematics requirement for applicants with a pass in SPM/Grade D or Grade E(Pass) in O Level/Grade C in UEC in the required mathematics subject.

*Grade B and above in AELE 0364 English Language conducted by TAR UC is accepted as having fulfilled the English Language requirement for applicants with a pass in SPM English Language/Grade D or Grade E (Pass) in O Level English Language/ Grade C in UEC English Language.

Note:
a) SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have a t least a past in Sejarah.

Curriculum

  • Introduction to Mass Communication
  • Introduction to Public Relations
  • Mass Media and Society
  • Media Law
  • Introduction to Journalism
  • Basic Entrepreneurship
  • Public Speaking
  • Intergrated Marketing Communication
  • Communication Theories
  • Research Methodology in Communication I
  • Corporate Writing
  • Research Methodology in Communication II
  • Small Group Communication
  • Interpersonal Communication
  • Basic Broadcast Production OR Basic Photography
  • Industrial Attachment
  • Publication for Corporate Communication
  • Statistical Analysis for Communication
  • Event Planning and Management
  • Professional Practice and Ethics
  • Crisis Management
  • Corporate Image and Branding
  • Government Relations
  • Dissertation I
  • Organisational Communication OR Media Relations
  • Dissertation II
  • Corporate Social Responsibility

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

  • English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

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