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Bachelor of Business (Marketing)

M2 Academy
Aligarh, Singapore
Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
12 months
Intakes
May
Total tuition fee (local)
USD 20,641
Total tuition fee (foreign)
USD 23,744

Entry Requirements

The programme is designed for students with the following qualifications:

  • A polytechnic diploma in a relevant discipline

OR

  • A Diploma in Business Awarded by M2 Academy

OR

  • Other equivalent diploma, advanced or higher diploma qualifications, which will be assessed on  a case-by-case basis
  • IELTs 6.0 or equivalent (For international students only)

The programme is also suitable for mature-age learners looking to return to study and progress their career.

Curriculum

A minimum of 10 specialist marketing subjects, including advertising and brand management, as well as key business management subjects such as accounting, law and economics. There will also be a choice of electives that will give students the opportunity to tailor studies to suit personal interests and career goals. Upon completion of the course, students will be able to:

  • Learn how to write a marketing plan, brief advertising agencies and research providers, and analyse and interpret market data.
  • Learn to think critically, manage projects and work as part of a team, as well as developing professional writing and communication skills.
  • Apply knowledge of the marketing industries and be effective and responsible managers
  • Apply an understanding of managers' ethical and legal obligations within marketing organizations
  • Communicate effectively to a diverse range of audiences using appropriate forms and channels
  • Demonstrate understanding, sensitivity and skill in an international context
  • Graduate with a Bachelor of Business (Marketing) awarded by the University of South Australia

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