Diploma in Marketing and Advertising

IACT College
Petaling Jaya, Selangor, Malaysia
Qualification
Diploma
Study mode
Full-time
Duration
30 months
Intakes
January April June August
Tuition fee (local)
USD 8,627
Tuition fee (foreign)
USD 8,627

About this course

This programme enables students to obtain one of the most established Advertising Diplomas in Malaysia. Students will be groomed to become versatile professionals in the creative industry, specialising in advertising and marketing communications. 

Entry Requirements

  • Pass SPM / O Level / IGCSE with a minimum of 3 credits.
  • Pass UEC with a minimum of grade B in 3 subjects.
  • Pass Certificate in Communication Studies from IACT College. 
  • Other qualifications recognised by Ministry of Education, Malaysia and considered on a case-by-case basis.
  • English minimum requirements
    • SPM - Grade C
    • UEC - B6
    • IELTS - Band 5.0
    • IGCSE (L1) - Grade E
    • IGCSE (L2) - Grade D
    • or equivalent

Curriculum

Year 1

  • Advertising Principles
  • Communication English 102
  • Communication English 103
  • Computer Graphics
  • Creative Thinking
  • Introduction to Sociology
  • Marketing Principles
  • Marketing Research
  • Mass Communication
  • Media: Research, Strategy, Planning and Buying
  • Presentation Skills

Year 2

  • Advertising Campaign Management
  • Brand Management
  • Consumer Behaviour
  • Contextual Studies
  • Creative Concept Development
  • Creative Process and Execution
  • Cross Cultural Studies for Marketing and Advertising
  • In-Company Practical Training

Final Semester

  • Digital Marketing
  • Portfolio Building

Electives: Choose any two
Advertising

  • Copywriting
  • Visual Communication

Marketing 

  • Integrated Marketing Communications
  • International Marketing

MPU Subjects

  • MPU 1: Pengajian Malaysia 2 (for local students) / Bahasa Melayu Komunikasi 1 (for international students)
  • MPU 2: Bahasa Kebangsaan A / Problem Solving and Decision Making
  • MPU 3: Study of Religions
  • MPU 4: Serving Our Society (S.O.S)

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