BA (Hons) Media, Culture and Communication 3+0 in collaboration with University of Sunderland, U.K.

IACT College
Petaling Jaya, Selangor, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
February July September
Total tuition fee (local)
USD 15,816
Total tuition fee (foreign)
USD 15,816

About this course

Students will specialise in one of these 3 fields: Public Relations, Journalism or Broadcasting & Digital Media. As a 3+0 programme, it will be fully taught at IACT College, with graduates receiving their certificate from the University of Sunderland. 

Entry Requirements

  • Pass STPM with a minimum of grade C in 2 subjects and an average CGPA of 2.0. 
  • Pass A Level with a minimum of grade E in 2 subjects.
  • Pass UEC with a minimum of grade B in 5 subjects.
  • Pass Matriculation or Foundation with a minimum CGPA of 2.0.
  • Pass SAM or CPU in 5 subjects with minimum average score of 50%.
  • Pass Diploma with a minimum CGPA of 2.0. 
  • Other qualifications recognised by Ministry of Education, Malaysia and considered on a case-by-case basis.
  • English minimum requirements
    • SPM 1119 (GCE-O) - C
    • IELTS - Band 6.0

Curriculum

Year 1

  • Introduction to Media and Cultural Studies
  • Media Histories
  • The Making of Popular Culture
  • Introduction to Digital Media Cultures
  • Pengajian Malaysia
  • Hubungan Etnik di Malaysia

Public Relations

  • Introduction to PR Theory and Practice (1)
  • Introduction to PR Theory and Practice (2) 

Journalism

  • Essential Journalism 
  • Introduction to Media Photography

Broadcast & Digital Media

  • Introduction to Video Production
  • Introduction to Screenwriting 

Year 2

  • Media Studies 1
  • Academic Research Skills
  • Cultural Theory & Popular Culture 1
  • Researching Media in Everyday Lives
  • Perlembagaan dan Masyarakat
  • Pengajian Islam / Pendidikan Moral 
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Bahasa Kebangsaan A

Public Relations

  • Marketing, Advertising and PR Communications
  • Practical PR, Strategy and Theory

Journalism

  • Magazine Writing 1
  • News Journalism 1

Broadcasting & Digital Media

  • Scriptwriting
  • Video Documentary Production

Year 3

  • Media Studies 2
  • Cultural Theory and Popular Culture (2)
  • Dissertation and Research Methods A
  • Dissertation and Research Methods B
  • In-Company Practical Training

Public Relations

  • Advanced PR
  • PR for Non-Commercial Organisations

Journalism

  • Arts, Entertainment & Games Journalism
  • Multiplatform News

Broadcasting & Digital Media

  • Video Production 2
  • Screenwriting for TV & Film 2

Elective modules (subject to availability)

  • Web Design 1
  • Web Design 2
  • Motion Graphics 1
  • Motion Graphics 2
  • Digital Image Making

 

Share this