Qualification
Bachelor's Degree
Study mode
Full-time, Part-time
Duration
3 years
Intakes
September
Total tuition fee (local)
USD 35,834
Total tuition fee (foreign)
USD 44,551
Entry Requirements
- Related qualifications accepted by the university.
English Language Requirements:
- International English Language Testing System (IELTS): an overall score of 6.0, with at least 5.5 in each component: reading, writing, listening and speaking.
- Pearson Test of English Academic: a minimum score in each individual element of 51 and 52 overall.
- Cambridge Certificate of Proficiency in English (CPE): grade C or above.
- Cambridge Certification in Advanced English (CAE): grade C or above.
Curriculum
Year 1
- Introduction To Advertising
- Introduction to Digital Imaging
- Visual Communication
- Design Theory
- Elective
Year 2
- Integrated Campaigns
- Branding and Identity
- The Book
- Graphic Communication
- Design Theory
- Elective
Final Year
- Creative Team Campaigns
- Design Research project
- Elective
- Final Major Project