Professional Diploma In Asia-Pacific Marketing (Part-Time)

Marketing Institute of Singapore
Singapore
Qualification
Professional and Vocational
Study mode
Part-time
Duration
1 year
Intakes
Contact the university / college
Tuition fee (local)
Contact the university / college
Tuition fee (foreign)
Contact the university / college

Entry Requirements

All Applicants Must Possess:


A degree or similar professional qualifications from a recognised university/institution, OR
A diploma from a polytechnic with at least 2 years of working experience,
The Marketing Institute of Singapore Training Centre Board of Studies and NUS Extension reserve the right to change the above requirements and selection at their sole discretion.

Curriculum

Programme Structure & Curriculum

The PDM (Asia-Pacific) syllabus is modeled after the Certified Professional Marketer or CPM (Asia) qualifying examinations. The programme is also designed to prepare participants to sit for this qualifying examination in:
Modules Code Modules
PDM001 Marketing Research
PDM002 Marketing Communications
PDM003 Marketing Strategy
PDM004 Asia-Pacific Business
PDM005 Asia-Pacific Marketing Management

This programme involves lectures, group discussions, case studies and presentations by students. Classes are held twice a week on Fridays from 7.00pm to 10.00pm, and on Saturdays from 1.00pm to 6.00pm.

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