DIPLOMA IN SALES AND MARKETING MANAGEMENT (PART-TIME)

Marketing Institute of Singapore
Singapore
Qualification
Diploma
Study mode
Part-time
Duration
18 months
Intakes
Information not available
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

For Local Students
- 2 GCE ‘A' level and 2 GCE ‘AO' level credits; or
- 5 GCE ‘O' level credits; or
- 3 GCE ‘O' level credits with minimum 3 years working experience; or
- Higher National ITE Certificate (Higher NITEC) / ITC; or
- LCCI Diploma in Marketing (Level 3) with 3 GCE ‘O' level credits and minimum 2 years of working experience; or
- MIS Certificate in Sales and Marketing (CSM).


For International Students

Country

Requirements

English Literacy

India

- Senior School Certificate (Year 12), or
- Secondary School Certificate (Year 10) obtained from:
  • 1. Council of Indian School Certificate Exam (ICSE);

  • 2. Central Board of Secondary Education Exam (CBSE);

  • 3. Maharashtra State Board;

  • 4. Gujarat Board; or

  • 5. Kerala Board.

 

Students are exempted from the MIS English placement test if they scored more than 50% in the English Senior/Secondary Graduation Exam.

Indonesia

- Completed 3rd year Senior Secondary School with 
Sekolah Menengah Atas (SMA) or SMU UAN Ebtanas

- Minimum of 18 years old

MIS English placement test required

People's Republic of China (PRC)

 

- Senior Middle 3

- Minimum of 17 years old

MIS English placement test required

Malaysia

- Sijil Pelajaran Malaysia (SPM);
- Sijil Tinggi Pelajaran Malaysia (STPM); or
- Unified Examination Certificate (UEC) or UEC-Vocational.

- Minimum 17-18 years old

Students are exempted from the MIS English placement test if they scored more than 50% in English in SPM, STPM or UEC.

Myanmar

- Completed Grade 10 Upper Secondary school and 
awarded Basic Education High School Examination 
BEHS (Matriculation)

- Minimum 17 years old

MIS English placement test required

Thailand

- Completed 3 years of higher secondary (Mathayom 6)

- Minimum 19 years old

MIS English placement test required

Vietnam

- Completed high school (year 12) with high school 
graduation certificate

- Minimum 17 years old

MIS English placement test required

 

Curriculum

Programme Structure & Curriculum

This 18-month part-time programme covers 12 modules over 5 semesters. The details are as follows:

DSM 101 Marketing Principles 

DSM 102Statistics for Marketing .

DSM 100 Integrated Learning
DSM 103Business Economics
DSM 201 Consumer Behaviour
DSM 202Financial and Managerial Accounting
DSM 203 Sales Management
DSM 301 Management and Organisation
DSM 302Marketing Practices and Business Law
DSM 303 Marketing Research
DSM 401International Marketing
DSM 402Marketing Communications
DSM 403 Strategic Marketing: Case Analysis and Decisions



This programme involves lectures, group discussions, case studies and presentations by students. Classes are usually held two to three times a week from 7.00pm to 10.00pm on weekdays or 2.00 pm to 5.00 pm on Saturdays with a total of 36 contact hours per module. Weekly lectures are conducted by qualified and experienced local lecturers approved by the Institute.

Students with work experience in Singapore may be granted exemption from DSM 100.

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