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HU University of Applied Sciences Utrecht

Utrecht, Netherlands

New courses in Creative Business programme

19 Dec 2018

Creative Business is constantly developing and renewing its curriculum to stay updated with the latest trends in the Creative Industries.

New courses

One of the latest additions is the first year course New Business Models. Within 7 weeks students will learn about different types of entrepreneurship and be inspired by technology incubators and other type of platforms. Through several relevant examples, students will feel the spirit of cross-disciplinary innovation, technology and creativity, which is the essence of the new entrepreneurship.

A second addition is the course Introduction to Creative Business. Here, students learn about the worldwide developments in various creative industries, such as film, radio, TV, print, advertising and games. Students will be able to optimize experiences between artists and fans, brands and consumers, games and players, and how to take different cultures into account.

It is exciting to explore the creative industries in so many fields

Barbara Krzonkalla - a second year student Creative Business from Germany - explains why she enjoys studying Creative Business at HU.

"The programme covers a very diverse field of interests: from research, communication, marketing, branding and entrepreneurship, to digital media design, creativity and management.

What I like most about this study programme is that we combine different fields in real projects. From preparing a press conference, to shaping our own business ideas together with our lecturers, or, as I like to call them, 'coaches'. We have Art Directors, Creative Directors, Consultants, Marketers, lecturers from advertising agencies, and many more.

I mean, having the opportunity to explore the creative industry in so many fields, working together with talented people, working on real life projects, is really exciting! Meeting people from all over the world and learning about cultural differences and how to adapt to them really prepares us for an international career."

HU University of Applied Sciences Utrecht

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Do you like to learn more about Creative Business? Check out our website or order a brochure here.

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