Bachelor of Marketing (Hons)

Manipal International University Malaysia
Nilai, Negeri Sembilan, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
March May October
Total tuition fee (local)
USD 10,664
Total tuition fee (foreign)
USD 12,221

Entry Requirements

  • Pass Sijil Tinggi Persekolahan Malaysia (STPM) with minimum of 2 Principal Passes in the relevant subject; 
  • Pass A-Levels with minimum 2 Passes in the relevant subjects;
  • Pass South Australian Matriculation (SAM) with a Tertiary Entrance Rank (TER) 70 and Grade B in relevant subjects; 
  • Pass Canadian Pre-University (CPU) with an average of 70% in 6 relevant subjects; 
  • Pass Unified Examination Certificate (UEC) with Grade B in 5 subjects;
  • Pass Foundation programmes from Manipal International University (MIU); 
  • Pass Foundation programmes in related fields from other institutions; 
  • Pass in International Baccalaureate (IB) with at least 24 points; 
  • Pass Matriculation Certificate in related fields, recognized by the Ministry of Education;
  • Pass Diploma in related fields from any other institutions;
  • Other equivalent qualifications recognized by the Malaysian Government;
  • A Pass in Mathematics in SPM, ‘O’ Level or equivalent.

AND

  • English Language requirement. 

Curriculum

Semester 1

  • English For Professional Communication
  • Financial Accounting
  • Professional Development
  • Business Statistics
  • Principles Of Management
  • Microeconomics

Semester 2

  • Business Law
  • Business Mathematics
  • Macroeconomics
  • English For Management
  • Management Accounting

Semester 3

  • Hubungan Ethnic Or Bahasa Komunikasi 3
  • Introduction To Psychology
  • Family Issues

Semester 4

  • Principles Of Marketing
  • Project Management
  • Financial Management
  • Organizational Behaviour
  • Consumer Behaviour

Semester 5

  • Human Resource Management
  • Internet Marketing
  • Corporate Governance
  • Operations Management
  • Financial Statement Analysis

Semester 6

  • Co-Curriculum
  • Entrepreneurial Skills & Business Ethics
  • Pengajian Malaysia Or Titas

Semester 7

  • Advertising And Promotion Management
  • Business Taxation
  • Supply Chain Management
  • Strategic Marketing Management

Semester 8

  • Service Marketing
  • Strategic Brand Management
  • Research Methods For Marketing
  • Global Marketing

Semester 9    

  • Research Project/Internship

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