Bachelor of Communication-Public Relations

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes January, May, September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Foreign students

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Entry Requirements

  • All students must have an adequate knowledge in the areas of reading, writing, listening, and speaking in the English language.
  • All applicants must demonstrate English Language Proficiency for the purpose of admission in one of the following ways if their primary or first language is not English.

Notes:

  1. Presentation of the Test of English as a Foreign Language (TOEFL)** with an overall minimum score of 83 on the internet-based test (iBT) and a minimum score of 20 in each of the four testing sections.
  2. Presentation of the International English Language Test (Academic IELTS)** with an overall minimum score of 6.5 (with a minimum score of 5.0 in each band).

Curriculum

  • Introduction to Public Relations
  • Interpersonal Communication
  • Applied Writing I for Public Relations
  • Introduction to Communication Studies
  • Media History and Contemporary Issues
  • Applied Visual Communication for Public Relations
  • Applied Writing II for Public Relations
  • Media, Culture and Communication Theory
  • Media Relations
  • Communication and Organizational Culture
  • Public Relations Management
  • Computer Mediated Communication
  • Research Methods for Public Relations
  • Government Public Relations
  • Roles and Practices in Contemporary Communication
  • Strategic Communication Planning
  • Intercultural and International Public Relations
  • Issues and Ethics in Public Relations
  • Issue Management, Risk and Crisis Communication
  • Technical Writing I
  • Journalism in Society
  • Project and Content Management
  • Investor Relations
  • Fund Development and Corporate Philanthropy
  • Introduction to Computing for Public Relations
  • Introduction to Business Administration
  • Principles of Marketing

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