Bachelor of Creative Advertising

Course overview

Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available





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Foreign students

Estimated cost as reported by the Institution.


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Foreign students

Student Visa

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Foreign students

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Entry Requirements

  • TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
  • International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0


Semester 1

  • Introduction to Advertising
  • Visual Communications
  • History of Creative Advertising
  • Principles of Marketing
  • Degree Breadth Elective

Semester 2

  • Creative Strategic Development
  • Creative Concepts
  • Typography 1
  • Presentation Skills
  • Degree Breadth Elective

Semester 3

  • Art of Persuasion
  • Design Technology
  • Copywriting 1
  • Digital Production
  • Statistics: Interpreting Data for Advertising 

Semester 4

  • Art Direction
  • The Business of Advertising
  • Promotion
  • Qualitative Research Methods
  • Degree Breadth Elective 

Semester 5

  • Strategic Planning
  • Copywriting 2
  • Creative Concepts: Interactive Advertising
  • Advertising Studio 1
  • Degree Breadth Elective 

Semester 6

  • Creative Concepts: Broadcast Advertising
  • Creative Concepts: Direct Response Advertising
  • Typography 2
  • Advertising Studio 2
  • Degree Breadth Elective

Semester 7

  • Advertising Studio 3
  • Digital Interactive and Emerging Technologies
  • Professional Practices
  • Photography
  • Degree Breadth Elective
  • Work Experience 

Semester 8

  • Senior Level Thesis Project
  • Advertising Seminar
  • Mobile Marketing
  • Interactive and Online Advertising/SEO
  • DEGEDegree Breadth Elective

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