Bachelor of Creative Advertising
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 4 years |
| Intakes | September |
| Tuition (Local students) | Data not available |
| Tuition (Foreign students) | Data not available |
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Admissions
Intakes
Fees
Tuition
- Data not available
- Local students
- Data not available
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
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Entry Requirements
- TOEFL: 560 for paper-based test OR 84 (21L, W, S, R) for internet-based test
- International English Language Testing (IELTS): Overall 6.5 AND No band below 6.0
Curriculum
Semester 1
- Introduction to Advertising
- Visual Communications
- History of Creative Advertising
- Principles of Marketing
- Degree Breadth Elective
Semester 2
- Creative Strategic Development
- Creative Concepts
- Typography 1
- Presentation Skills
- Degree Breadth Elective
Semester 3
- Art of Persuasion
- Design Technology
- Copywriting 1
- Digital Production
- Statistics: Interpreting Data for Advertising
Semester 4
- Art Direction
- The Business of Advertising
- Promotion
- Qualitative Research Methods
- Degree Breadth Elective
Semester 5
- Strategic Planning
- Copywriting 2
- Creative Concepts: Interactive Advertising
- Advertising Studio 1
- Degree Breadth Elective
Semester 6
- Creative Concepts: Broadcast Advertising
- Creative Concepts: Direct Response Advertising
- Typography 2
- Advertising Studio 2
- Degree Breadth Elective
Semester 7
- Advertising Studio 3
- Digital Interactive and Emerging Technologies
- Professional Practices
- Photography
- Degree Breadth Elective
- Work Experience
Semester 8
- Senior Level Thesis Project
- Advertising Seminar
- Mobile Marketing
- Interactive and Online Advertising/SEO
- DEGEDegree Breadth Elective