Advertising and Marketing Communications Management

Algonquin College
Canada
Qualification
Advanced Diploma
Study mode
Full-time
Duration
3 years
Intakes
September
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

  • Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR 
  • Academic and Career Entrance (ACE) certificate; OR 
  • General Educational Development (GED) certificate; OR 
  • Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.

Curriculum

  • Ad Workshop I 
  • Persuasion
  • The Marketing Concept
  • Switching on Your Right Brain 
  • Advertising I
  • Communications I 
  • Ad Workshop II
  • Media Buying Strategy 
  • Copywriting 
  • Advertising II 
  • Client Focused Selling 
  • Researching for Insight 
  • Presentation Skills 
  • Advertising III 
  • Theatre of the Mind 
  • Advertising in Practice I 
  • Strategy and Media Toolkit 
  • Ad Studio
  • How Consumers Get to Yes 
  • Creating Hype 
  • Advertising IV 
  • Advertising in Practice II 
  • Motion Storytelling 
  • Advertising Design 
  • Push and Pull 
  • Insights and Strategy 
  • Digital Marketing Strategy 
  • Advertising V

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