About this course
This three-year Ontario College Advanced Diploma program develops student skills in the conceptualizing, copywriting, layout, production and media selection required for planning, creating and implementing marketing communications. Students learn the place of advertising in the marketing mix while practising their creative and client-service skills in workshops and with the Algonquin Times, the student newspaper and the student-run advertising agency. Macintosh computers are used extensively. The program concludes with six weeks of on-the-job fieldwork.
- Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
- Academic and Career Entrance (ACE) certificate; OR
- General Educational Development (GED) certificate; OR
- Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.