Bachelor of Marketing, Advertising and Public Relations

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time, Part-time
Duration 3 years
Intakes February, July
Tuition (Local students) $ 39,732
Tuition (Foreign students) $ 57,292
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Admissions

Intakes

Fees

Tuition

$ 39,732
Local students
$ 57,292
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

Minimum Requirement on English Competency:

  • IELTS- with an overall score of 6.0 (no individual band less than 6)
  • TOEFL- Minimum score of 550 including TWE of 5 (or a Computer based TOEFL score of 213 with an essay rating of 5 or better)
  • TOEFL iBT- Minimum Score of 70 (no individual score less than 17)
  • GCE O Levels- Grade C or better
  • WAUFP- 50% plus pass in ELACS
  • TEE- pass in English or English Literature
  • International Baccalaureate Diploma- Minimum Grade 3 at higher level for an English subject
  • Pearson Test of English (PTE)- PTE Academic 57 (with no scores less than 50) for those courses with a current requirement of IELTS 6.0 and a PTE Academic 64 (with no scores less than 58) for those courses with a current requirement of IELTS 6.5.
  • Cambridge English: Advanced (CAE)- A score between 52-57 with no less than "Borderline" in any element of the test
  • Language Links- Successful completion of the Certificate IV at Competent Level to meet minimum requirements for entry into undergraduate ECU courses
  • Other acceptable qualifications can be obtained from ECU International

Curriculum

  • Marketing Principles & Practices    
  • Promotional Marketing    
  • Business Research Practices    
  • Consumer Behaviour    
  • Retail Marketing    
  • New Product Development    
  • Marketing Strategy    
  • Current Issues in Marketing    
  • Professional Communication    
  • Services Marketing and Management    
  • International Marketing    
  • Social and Not for Profit Marketing    
  • ADVERTISING AND PUBLIC RELATIONS UNITS
  • Creative Thinking    
  • iTalk@ECU: Presentation Skills    
  • Foundations of Advertising    
  • Creative Strategy: Process and Execution    
  • Strategic Branding    
  • Foundations of Public Relations    
  • Communicating Through the Media    
  • International Advertising    
  • Media Buying and Planning    
  • Public Relations Event Management    
  • PR Campaign Planning and Management

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