Bachelor of Arts (Honours) in Advertising and Branding

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes January, April, September
Tuition (Local students) $ 23,473
Tuition (Foreign students) $ 24,741

About

The BA [Hons] in Advertising and Branding degree programme aims to nurture creative thinkers with the skills and knowledge to investigate, analyse, conceptualise and present visual information and creative ideas. Students will acquire the necessary depth and breadth of specialised and contextual knowledge to address a range of appropriate advertising problems in industry. It is intended for those who wish to become advertising experts within the advertising industry. The subject combines Advertising, Communication, Design, Contextual Studies and Professional Studies with technologies and processes in a coherent and relevant manner. The programme aims to produce world class graduates with a focus on competencies in creativity, critical thinking and entrepreneurial thinking, skills that are transferable across media and settings.

On successful completion of the programme, graduates will also be awarded a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University.

Admissions

Intakes

Fees

Tuition

$ 23,473
Local students
$ 24,741
Foreign students

Estimated cost as reported by the Institution.

Application

$ 32
Local students
$ 149
Foreign students

Student Visa

$ 512
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

A-Level

Minimum 8 points (Minimum Grade D in at least 2 subjects)

Note: For A-Level points calculation

A = 10 points

B = 8 points

C = 6 points

D = 4 points

E = 2 points

Australian Matriculation

ATAR 55

Canadian Matriculation

55%

Monash University Foundation Year

55%

Sunway Foundation in Arts

CGPA 2.0

Unified Examination Certificate

Maximum 28 points from 5 subjects (all Grade Bs)

International Baccalaureate

Completed with minimum 24 points (excluding bonus points)

Sunway Diploma in Related Field*

CAVG 50% or CGPA 2.0

APEL.A

An APEL.A Certificate (APEL T-6) (Recognition of Prior Learning) 
(Click on this link for further information on APEL.A)

 

Specific Requirements

  • Credit in English at SPM level or equivalent. IEP cannot be used to substitute a lack of Credit in English at SPM or Pre-University level.

Additional Requirements for Certain International Students

International students from certain countries that want to take some Sunway University degree programmes (for example programmes in partnership with Lancaster University) will need to take and pass our online six-month International Preparatory Programme (IPP). This is a requirement to enrol on a Sunway degree programme that also leads to a degree awarded by Sunway’s partner institution. Students are required to pass all the subjects with grade C and above to progress to the degree programme.

English Language Requirements

  • IELTS or equivalent 6.0

Note: Any other qualifications will be considered on a case-by-case basis.
*Sunway Diploma holders may obtain advanced standing if credit transfer requirements are met.

Curriculum

Year 1

  • Principles of Advertising
  • Creative Thinking
  • Designing with Type
  • Graphic Communication
  • English for the Arts
  • Conceptual Art Direction
  • Media, Culture & Society
  • Communication Theory and Practice
  • Digital Photography

Year 2 and 3

 

  • Advanced Graphic Communication
  • Advertising Design & Production
  • Digital Media Literacy
  • Communication Skills
  • Corporate Identity Design
  • Creative Copywriting
  • Discipline Elective 1 (Year 2)
  • Discipline Elective 2 (Year 3)
  • Final Year Project
  • Free Elective 1 (Year 2)
  • Free Elective 2 (Year 3)
  • Global Branding and Identity
  • Industrial Training
  • Integrated Marketing Communication
  • Law & Ethics in Communication
  • Media Planning
  • Research Methodology in Advertising
  • Research Project in Advertising
  • Strategic Advertising Campaign

Discipline Electives(Choose 2)

 

  • Basic Narrative Analysis
  • Celebrity Culture
  • Design Thinking & Practice
  • Event Management
  • Intercultural Communication
  • Introduction to Packaging
  • Investor Relations
  • Political Communication
  • Public Relations Writing
  • Psychology in Communication

Free Electives (*)

*Free electives are courses offered university-wide. The Department of Communication will offer Global Media and Culture as a free elective. Students are encouraged to take the electives offered by other schools and departments.

Additional MOHE compulsory General Studies subjects

For Local Students

  • Penghayatan Etika dan Peradaban
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
  • Community Service for Planetary Health
  • Entrepreneurial Mindset and Skills
  • Falsafah dan Isu Semasa
  • Integrity & Anti-Corruption

For International Students

  • Appreciation of Ethics and Civilisation
  • Bahasa Melayu Komunikasi 2
  • Community Service for Planetary Health
  • Critical Thinking
  • Entrepreneurial Mindset and Skills
  • Integrity & Anti-Corruption

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