Bachelor of Arts (Hons) in Public Relations and Management

Technological and Higher Education Institute of Hong Kong (THEi)
Hong Kong
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
USD 37,837

About this course

This Programme aims to enable students to develop into public relations specialists with a solid foundation in public relations and reputation management abilities, supplemented by competence in marketing and management skills, to serve the manpower needs of the local and regional public relations industry.

Entry Requirements

International Students:

  • Applicants with academic qualifications obtained in secondary or tertiary institutions outside Hong Kong will be assessed individually by the departments concerned.
  • IGCSE, GCE, International Baccalaureate (IB) or other overseas qualifications which are comparable with the required levels of the Hong Kong Diploma of Secondary Education will be accepted.
  • IELTS overall score at 6 or equivalent 

Curriculum

Year 1

  • Public Relations Theory & Practice
  • Design Thinking
  • Business Management Fundamentals
  • International Business Environment
  • Consumer Behaviour & Communication
  • Negotiating & Lobbying
  • Storytelling
  • GE Core Module : Chinese 1
  • GE Core Module : English for Academic Studies 1
  • GE Core Module : The Human Spirit

Year 2

  • Marketing Management
  • Public Speaking
  • Organisation Behaviour & Communication
  • Journalism Theory & Practice
  • Writing for Public Relations
  • Business Ethics & Law
  • Accounting for Management
  • Services Marketing
  • Marketing Research Methods
  • GE Core Module : Habits of Scientific Thinking
  • GE Core Module : English for Academic Studies 2
  • GE Elective Module 1

Year 3

  • Social Media Advertising
  • Discourse Analysis for Public Relations
  • Event Planning & Management
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Crisis Management
  • Brand Management
  • GE Core Module : Chinese 2
  • GE Core Module : Social Dynamics of Organisations
  • GE Core Module : English for Professional Purposes
  • Programme Elective Module 1
  • GE Elective Module 2

Year 4

  • Reputation Management
  • Public Relations & Media Campaign Planning Management
  • Contemporary Issues in Public Relations
  • Strategic Management
  • Career Development Project
  • Programme Elective Module 2
  • Programme Elective Module 3
  • Programme Elective Module 4
  • GE Elective Module 3
  • GE Elective Module 4 

Share this