BSc (Hons) In Business Studies

Sunway University
Petaling Jaya, Selangor, Malaysia
Bachelor's Degree
Study mode
3 years
January March August
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
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About this course

This programme caters to those who wish to join the business profession with a particular emphasis on understanding customers and their preferences. You will develop a broad understanding of business organisations and learn how businesses develop strategies, make decisions, allocate resources, and manage risks and uncertainties in this globally competitive business environment. Using real and simulated business scenarios, you will be exposed to the challenges of decision-making faced by businesses.

Apart from gaining theoretical knowledge, you would be able to explore the practical, analytical and strategic planning skills required to create value for both businesses and their customers. This programme aims to equip you with analytical and critical thinking skills, necessary for every employee in this global economy. The internship experience incorporated into the programme would also consolidate your learning as you apply theories into practice, and prepare you to enter the workforce.

This degree is validated by Lancaster University and upon successful completion of the programme, graduates are awarded two certificates; one from Sunway University and another from Lancaster University.

Entry Requirements

Academic Requirements

  • STPM: Average C+ or CGPA 2.33 (minimum 2 Principals)
  • A-Level: Minimum 12 points
  • Australian Matriculation: ATAR 60
  • Canadian Matriculation: 60%
  • Monash University Foundation Year: 60%
  • Sunway Foundation in Arts: CGPA 2.0
  • Sunway Foundation in Science Technology: CGPA 2.0
  • *Sunway Diploma: CAVG 50% or CGPA 2.0
  • * Students may obtain advanced standing if credit transfer requirements are met.
  • Unified Examination Certificate: Maximum 26 points from 5 subjects  (all grade Bs)
  • International Baccalaureate: Completed with minimum 25 points (excluding bonus points)
  • Other Qualifications: Any other qualifications will be considered on a case-to-case basis
  • Pass in Mathematics at SPM or its equivalent

English Requirements

  • IELTS 6.0
  • PTE Academic 50 overall (minimum 46 in each skill)
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English


Year 1:

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Introductory Economics
  • Business Computing
  • Principles of Business Finance

Year 2:

  • Research Methods
  • Operations Management
  • Marketing Management
  • International Marketing
  • Human Resource Management
  • Consumer Behaviour
  • Advertising & Promotion
  • Marketing Research
  • Communication Skills

Year 3:

  • Research Project (Part 1)
  • Research Project (Part 2)
  • Leadership
  • Internship
  • International Business
  • Entrepreneurship
  • Business Ethics & Social Responsibilities

Electives (Choose 3)

  • Product Development & Commercialisation
  • E-Commerce
  • Financial Management
  • Direct Marketing
  • Marketing Strategy
  • Services Marketing


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