Bachelor of Communication (Strategic Communication) (Hons.)

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes April, July, October
Tuition (Local students) $ 11,468
Tuition (Foreign students) $ 15,638

About

The Bachelor of Communication (Strategic Communication) (Hons.) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

Career Prospects:

  • Corporate Communication Professional
  • Media Writer
  • Advertising and Sales Promotion Executive
  • Strategic Communication Programme Personnel
  • Corporate Communication Officer
  • Public Information Officer
  • Media Broadcaster
  • Communication Adviser
  • Public Relations Personnel
  • Publicity Consultant

Admissions

Intakes

Fees

Tuition

$ 11,468
Local students
$ 15,638
Foreign students

Estimated cost as reported by the Institution.

Application

$ 0
Local students
$ 0
Foreign students

Student Visa

$ 608
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  1. Pass Matriculation / Foundation or its equivalent, with minimum CGPA 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
  2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
  3. Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
  4. Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects including a credit in SPM English or its equivalent; OR
  5. Pass UEC with a minimum of five (5) Bs including English; OR
  6. Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at SPM or its equivalent; OR
  7. Pass a Diploma in Media and Communication or its equivalent; OR
  8. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

Note:

*DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

Curriculum

Core Subjects
Year 1

  • Fundamentals of Strategic Communication
  • Communication Theories
  • Media Culture
  • Fundamentals of English
  • Stakeholders Management
  • Media Law
  • English for Academic Purposes
  • Intercultural Communication
  • Public Relations Strategies
  • Marketing Communication Strategies
  • Workplace Communication

Year 2

  • Corporate Communication
  • Social Media Strategies
  • Media Publishing and Corporate Design
  • Strategic Thinking and Planning
  • Integrated Promotional Communication
  • Semiotic Studies
  • Multimedia Applications for Communication

Year 3

  • Corporate Strategy
  • Design Thinking for Strategic Communication
  • Crisis Communication Strategy
  • Event Planning and Management
  • Corporate Reputation Management
  • Corporate Advertising
  • Corporate Writing
  • Negotiation in Professional Contexts
  • Capstone Project
  • Internship

Elective Modules

  • Creative Writing
  • Consumer Trends
  • Creativity and Innovation
  • Becoming A Leader
  • Corporate Training
  • Professional Image and Etiquette
  • Office Application for Professionals
  • Spanish Language 1
  • Korean Language
  • French Language 1
  • Chinese Level 1
  • Japanese Language 1
  • German Language 1
  • Spanish Language 2
  • Korean Language 2
  • French Language 2
  • Chinese Level 2
  • Japanese Language 2
  • German Language 2
  • Spanish Language 3
  • Korean Language 3
  • French Language 3
  • Chinese Level 3
  • Japanese Language 3

MPU Courses

U1

  • Hubungan Etnik
  • Tamadun Islam dan Tamadun Asia
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Malaysia Komunikasi 2 (International Students)

U2

  • Bahasa Kebangsaan A
  • Entrepreneurship and Lean Start-up

U3

  • Stress & Well-Being among Malaysians

U4

  • Personal Social Responsibility

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