Diploma in Public Relations and Entertainment Management

Entry Requirements

• Pass SPM or its equivalent with 3 credits;
• Certificate from Polytechnic/private higher learning institution (IPTS) and other qualification recognised by MSU Senate;
• Pass Unified Examination Certificate (UEC) with at least grade B in 3 subjects;
• Other equivalent qualification recognised by Malaysian Government.

Curriculum

Core: 

• Introduction to Public Relations
• Media Relations
• Introduction to Entertainment Management
• Artist Management
• Public Relations Development
• Event Practices
• Ethics in Public Relations
• Public Relations Marketing
• Customer Service and Etiquette
• Introduction to Advertising and Promotion
• Human Resource for Service Industry
• Cross Cultural Communication