MASTER OF SCIENCE IN INTERNATIONAL MARKETING MANAGEMENT (PART-TIME)

Marketing Institute of Singapore
Singapore
Qualification
Master's Degree
Study mode
Part-time
Duration
2 years
Intakes
Contact the university / college
Tuition fee (local)
Contact the university / college
Tuition fee (foreign)
Contact the university / college

Entry Requirements

Entry Requirements

 

Academic Qualification

Admission

At least a 2nd class 
honours degree in Business

Direct entry to MSc in International Marketing Management

A 3rd class honours 

degree in Business

Post-grad Diploma in International Marketing Management; then proceed to MSc in International Marketing Management upon fulfillment of criteria

General / pass degree; 
or
Recognised diploma in Business

Graduate Certificate in Management Studies; or MISTC Graduate Diploma in Marketing / Business Management; then proceed to MSc in International Marketing Management

 
  • No work experience required for the above programmes

  • Mature candidates with good work experience and/or professional qualifications can gain direct entry to the Master of Science in International Marketing Management or Post-graduate Diploma in International Marketing Management on a case-by-case basis

 

The Marketing Institute of Singapore Training Centre Board of Studies reserves the right to change the above requirements and selection at their sole discretion.

 

English Language Requirements

 
  • GCE “O" or “AO” pass in English

  • English language requirement for international students whose first language is not English: IELTS 6.0 / TOEFL 590 / GCSE Grade C / TOEFL IB 95 / MISTC EL4 score 80% and above

  • Students with MISTC EL4 below 80% will be required to attend 6 months of Business English Course during their first year of the programme

Curriculum

Programme Structure & Curriculum

The 24-month part-time programme covers 9 modules and 1 project:

MIM 101International Marketing Strategy

MIM 102 International Market Environment

MIM 103Researching International Markets

MIM 201 Cultural Aspects of International Marketing

MIM 202International Finance, Pricing & Payment
MIM 203 The Internet & International Marketing

MIM 301Launching a New Business Enterprise (Venture)
MIM 302 Global Brand Marketing
MIM 303 Research Methods
MIM 401 International Marketing Project


The programme is offered on both full-time and part-time basis. For the part-time programme, classes are usually held two to three times a week on weekdays.

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