BSc (Hons) Marketing

Sunway University
Petaling Jaya, Selangor, Malaysia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
January March August
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

About this course

This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

Entry Requirements

  • STPM : Average C+ or CGPA 2.33 (minimum 2 Principals)
  • A Level: CC / CDE (minimum 12 points)
  • Australian Matriculation: ATAR 60
  • Canadian Matriculation: 60%
  • MUFY: 60%
  • Sunway Foundation in Arts: 60%
  • Sunway Foundation in Science and Technology: 60%
  • UEC: Maximum 26 points from 5 subjects (all Grade Bs)
  • IB: Completed with minimum 25 points (excluding bonus points)

English Language Requirements:

  • TOEFL: 550 (paper based), 213 (computer-based), 80 (internet based)
  • IELTS: 6.0
  • PTE Academic: 50 overall (minimum 46 in each skill)
  • MUET: Band 4
  • SPM English: B3 or B+
  • UEC English: B4
  • O-Level English (1119): Credit
  • Sunway Intensive English Programme: Pass Level 4 with minimum 65%
  • ESL/English: Satisfactory level in English in Pre-University programmes where the medium of instruction is English.

Curriculum

Year 1

  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law

Year 2

  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills

Electives (choose any 1 in Year 2)

  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing

Year 3

  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities

Electives (choose any 2 in Year 3)

  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing

For Local students:

  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

For International students:

  • Malay Language for Communication 1
  • Moral Education / Islamic Studies
  • Community Service

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