Bachelor of Business (Marketing Management)

Holmesglen Institute
Australia
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
February
Total tuition fee (local)
USD 19,726
Total tuition fee (foreign)
USD 32,235

Entry Requirements

  • Year 12 level/Matriculation or the overseas equivalent or relevant senior employment experience, 
  • English language proficiency of IELTS 6.0 (Academic), ISLPR 3, TOEFL 580 (PB), 237 (CB) or 60 (iBT), PTE Academic Score of 50 (no communicative skill score less than 50), Cambridge English: Certificate in Advanced English (CAE) of 52  or equivalent.

Curriculum

  • Business Technology Management
  • The Modern Economy
  • Business Communication
  • Business Information Systems
  • Business Maths and Statistics
  • Business Law
  • Business Management
  • Buyer Behaviour
  • Professional Selling
  • Accounting Principles
  • Human Resource Management
  • Advertising and Integrated Brand Promotion
  • Sales Management
  • Digital Marketing
  • Corporate Governance and Ethics
  • Marketing of Services & Social Issues
  • Entrepreneurship and New Venture Creation
  • Business Technology Management 2
  • Organisation & Environmental Analysis
  • Editing and Publishing
  • Public Relations Management
  • Business Relationship Management
  • Business to Business Marketing
  • Organisational Behaviour and Design
  • Business Communication
  • Financial Decision Making
  • Business Technology Management 3
  • Advanced Editing & Publishing
  • Customer Relationship Management
  • Compliance & Risk Management
  • International Human Resource Management
  • Driving Change & Developing Organisations
  • Australian & International Business Protocols
  • E-Business Essentials
  • Organisational Leadership

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