BA(Hons) in Tourism Management

About this course

This course provides students with the knowledge and skills required for them to play a leading role in travel and tourism related service industries. Furthermore, students will have a critical awareness of travel and tourism's roles in business, the environment, and sustainability. BA (Hons) in Tourism Management also hopes to deliver an advanced study of travel and tourism and facilitates progression, both academic and vocational, by means of developing their intellectual capabilities, knowledge, key personal and transferable skills and a capacity for independent and lifelong learning. Students are also hoped to be able to use their skills that will enable them to work across diverse sectors of the tourism industry. Not only that, students will be further exposed to modules that develop cultural skills, negotiation and communication skills, combined with the ability to develop and market a product; namely tourism. By joining this course, students we have improved employment opportunities in an industry that needs professionals with varied and developed skills.

Entry Requirements

• 2 Principal Passes at STPM level and with 4 Credit Passes at SPM; or
• 2 Passes at ‘A’ Levels; or
• The APIIT/APU Foundation or equivalent with CGPA of 2.0; or
• 5 Grade B's in UEC; or
• Canadian Pre-University (CPU) with minimum average of 50%; or
• Australian Matriculation (AUSMAT) with minimum average of 60%; or
• South Australian Matriculation Certificate (SAM) with minimum of 60%; or
• International Baccalaureate with minimum 24 marks;
• Victorian Certificate of Education with minimum average of 50%;
• Ontario Secondary School Diploma with minimum average of 50%; or
• A qualification that APU accepts as equivalent to the above.

Curriculum

Level 1
Common Modules 

• Accounting Skills
• Business and Communications Skills
• Computing and IT in the Workplace
• Introduction to Management
• Introduction to Services Management
• Marketing
• People Management
• Quantitative Skills

Specialised Modules

• Introduction to Travel and Tourism Environment
• Legal Aspects in the Hospitality and Tourism Industry

In addition to the above, all students are also required to successfully complete General Studies modules as stipulated by the Malaysian Qualification Agency, as well as fulfill credit requirements for Co-Curricular Activities.

Level 2
Common Modules

• Creativity and Innovation
• Critical Thinking in Management
• Consumer Behaviour
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Business Research Methods

Specialised Modules

• E-Tourism
• Geography of Travel and Tourism
• Managing Visitor Attraction
• Recreational Tourism
• Retail Travel Operations
• Sports Tourism
• Ticketing and Computer Reservation System
• Urban, Rural and Coastal Tourism

Internship

After the completion of Level 2 students will undertake a short Internship/Industrial Training. This will prepare them for a smooth transition from the classroom to the world of Tourism Management.

Level 3
Common Modules

• Crisis Management and Communication

Specialised Modules

• International Tourism Marketing
• Investigations in Tourism Management
• Meetings, Incentives, Conventions and Exhibitions
• Monitoring and Evaluation of Service Management
• Tourism in Action
• Managing People and Performance
• Tourism Logistics
• Tourism Management Project
• Tourism Policy, Planning and Development
• Tourism Sustainability

MOHE Compulsory Subjects

• Malaysian Studies
• Moral Studies
• Bahasa Malaysia
• Co-Curriculum
• Tamadun Islam dan Tamadun Asia (TITAS)