- This qualification is the equivalent of the first year of a degree. Business or marketing experience would be an advantage but isn't essential
What you get from us is a personal interview (telephone or face to face) to ensure that you are on the right course level, expert tuition from real marketing practitioners, tutorial support enabling you to discuss topics relevant to your assessment, mock examination practise and revision. We receive some of the best CIM results in the area.
By the end of this qualification you should be able to understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan. Know the many different ways of understanding and communicating with customers, and the function these methods serve. Illustrate how online campaigns can offer marketers more flexible, creative and responsive opportunities, and produce a digital marketing plan accordingly.
The qualification consists of three modules as follows:
- Module 1 – Marketing: examination
- Module 2 – Integrated Communications: assignment
- Module 3 – Digital Marketing: portfolio