About this course
The Marketing Certificate (CIM) Level 4 gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level. This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The typical profiles of people who might take this qualification could include: Marketing assistants, Marketing co-ordinators, Marketing executives, Marketing managers, Non-marketers with aspirations for marketing, Existing marketers wanting to become more specialist.
- This qualification is the equivalent of the first year of a degree. Business or marketing experience would be an advantage but isn't essential