About this course
As more consumer markets emerge, companies are increasingly interested in marketing their products around the world. If you want to be a part of one of these exciting ventures, this is the course for you.
Cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges. This degree will help you rise to them.
The course will develop your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, and marketing planning and strategy.
Degree and/or experience:
- Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered.
- International students who need help meeting the academic entry requirements should contact our International College.
English Language Requirement:
- An overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.