Executive Diploma in Marketing
Course overview
| Qualification | Diploma |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | January, June, September |
| Tuition (Local students) | $ 5,671 |
| Tuition (Foreign students) | $ 11,242 |
About
Acquire the essential knowledge, skills, methodologies, and ethical standards necessary for implementing effective and efficient marketing strategies for promoting products and services.
Gain insights into market analysis, identifying target demographics, formulating marketing plans, and seizing business opportunities across various marketing domains.
About realme:
realme is an up-and-coming smartphone brand specializing in offering high-quality smartphones tailored for the younger demographic. Founded in May 2018 by Sky Li, along with Madhav Sheth and a dynamic team boasting extensive experience in the global smartphone industry, realme prioritizes user preferences and delivers products characterized by robust performance and stylish design within the expansive realm of e-commerce.
Admissions
Intakes
Fees
Tuition
- $ 5,671
- Local students
- $ 11,242
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
SPM / O-Level or equivalent with 3 credits
UEC with 3 credits
Related SKM Level 3
Related Certificate or equivalent
MQA-APEL T4
Curriculum
-
Year 1
Introduction to Business
Microeconomics
General Language Training
Financial Accounting 1
Data Analysis
Academic English
Bahasa Melayu Komunikasi 1 (International students)
Malaysia Studies 2 (Local students)
Principles of Management
Business Communication
Introduction to Marketing
Growth Mindset / Bahasa Kebangsaan A*Year 2
Macroeconomics
Elective
Digital and Service Marketing
Consumer Behaviour
Applied Digital Skills
Elective
Social Media Marketing
Industrial Revolution 4.0 in Malaysia
Marketing Management
Digital Marketing
Business and Company Law
Elective (NEW)
Co-curriculum ManagementYear 3
Personal Selling
Integrated Marketing Communication
Elective
Marketing Research
Internship (SEGi Sarawak Only)