Bachelor of Business (Hons) International Business & Marketing
Course overview
| Qualification | Bachelor's Degree |
| Study mode | Full-time |
| Duration | 3 years |
| Intakes | February, April, September |
| Tuition (Local students) | $ 25,371 |
| Tuition (Foreign students) | $ 29,586 |
About
Dive deep into a variety of topics that are critical for managing the complexity of the global market. Taylor's intensive Bachelor of Business in International Business and Marketing program allows you to build a strong foundation in key business ideas while also obtaining expertise in international marketing methods.
It is intended to cultivate a creative attitude in its graduates. The hands-on curriculum teaches students to accept dynamic business settings and to view obstacles as opportunities for growth and success. By combining academic frameworks with practical applications, students are equipped to make strategic marketing decisions in a global setting.
Admissions
Intakes
Fees
Tuition
- $ 25,371
- Local students
- $ 29,586
- Foreign students
Estimated cost as reported by the Institution.
Application
- Data not available
- Local students
- Data not available
- Foreign students
Student Visa
- Data not available
- Foreign students
Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.
Entry Requirements
- Taylor’s Business Foundation (TBF): Pass with min. CGPA 2.00
- Diploma in Business (DIB): Pass with min. CGPA 2.00
- Sijil Tinggi Persekolahan Malaysia (STPM): Min. CCC with CGPA 2.00
- Unified Examination Certificate (UEC): Pass with min. 5Bs, max. 24 points
- A Levels: Min. CDD or equivalent of min. 200 points
- South Australian Matriculation (SAM)/SACE International: Min. ATAR 65
- Canadian Pre-University (CPU): Min. average of 65% in 6 subjects
- International Baccalaureate Diploma Programme (IBDP): Min. 24 points in 6 subjects
- Other Qualifications: Students with other qualifications will be considered on a case-by-case basis
Curriculum
YEAR 1
Semester 1
- Business Communication
- Introduction to Accounting
- Introduction to Management
- Microeconomics
- Quantitative Methods for Business
Semester 2
- Introduction to Finance
- Macroeconomics
- Organisational Behavior
- Principles of Marketing
- MPU (U2)*
- MPU (U3)*
YEAR 2
Semester 3
- Human Resource Management
- Introduction to International Business
- Management Accounting
- MPU (U1) - Module 1*
- MPU (U1) - Module 2*
- MPU (U4)*
Semester 4
- Business Law
- Export Practices & Management
- Intercultural Communication for Business
- Research Methods
- Supply Chain Management
YEAR 3
Semester 5 (Short Semester)
- Internship
Semester 6
- Business Ethics & Values
- Organisational Studies
- Transnational Management
- Project
Semester 7
- Cross Cultural Management
- International Business Issues & Policies
- Strategic Management
- Elective I
- Elective II
Electives
- Doing Business in Asia
- International Economic Theory & Policy
- International Finance
- International Human Resource Management
- International Marketing
- International Trade & Multinational Business
- Islamic Finance
NOTE: * The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.