Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
September
January
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college
Entry Requirements
International Students Test Score Requirements:
- Minimum score of 19 Math in the ACT (460 SAT) and
- Minimum score of 18 English in the ACT (450 SAT) OR
- Minimum score of 74 English and 40 Math in the COMPASS
Curriculum
- Principles of Marketing
- Consumer Behavior
- Introduction to Marketing Research
- Applied Marketing Research
- Personal Selling
- Direct Response Marketing
- The Legal Environment of Marketing
- Sales Management
- Promotion Management
- Sport and Event Marketing
- Retailing
- Retailing Cases and Problems
- Business-to-Business Marketing
- Advertising
- Topic Seminar in Marketing
- Independent Study in Marketing
- Special Topics in Marketing
- Senior Honors Thesis
- Marketing Foundations for Managers
- Technology and Marketing
- Services Marketing
- Health Care Marketing
- International Marketing Management
- Distribution Channels
- Logistics
- Marketing Management
- Marketing Internship
- Marketing Strategy
- Real Estate Finance and Market Feasibility Analysis
- Strategic Marketing Management
- Advanced Analysis of Consumer Behavior
- Technology and Marketing
- Advanced Services Marketing Management
- Strategic Marketing Decisions for Health Care Management
- Advanced Seminar in International Marketing
- Marketing Research Methods
- Logistics
- Current Topics in Marketing
- Independent Study in Marketing
- Internship in Marketing
- Special Topics in Marketing