Bachelor's Degree in Markeing

University of Mississippi
Mississippi, United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
3 years
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

  • Qualifications accepted by the university.

Curriculum

  • Marketing Principles
  • Economic Statistics II
  • Business Finance I
  • Management Information Systems
  • Principles of Management
  • Intro. to Operations & Supply Chain Mgmt
  • Management of Strategic Planning

Marketing majors must also complete the following required major courses:

  • Consumer and Market Behavior
  • Marketing Policy and Strategy
  • Global Marketing
  • Marketing Research

Plus an additional four courses from the following list:

  • Advertising and Promotion
  • Professional Selling/Relationship Mktg.
  • Legal, Social, and Ethical Issues in Mktg.
  • Services Marketing
  • Introduction to Retailing
  • Sales Management
  • Distribution and Logistics Management
  • Advanced Campaign Planning
  • Retail Strategy

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