BA - Fashion Marketing & Management

The Illinois Institute of Art – Chicago
United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
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Entry Requirements

  • The minimum grade point average (GPA) requirement for all programs is 2.0.

Curriculum

  • Survey of Manufacturing & Product Development
  • Merchandising Math
  • 3D Visual Merchandising
  • Event & Fashion Show Production
  • Retail Buying
  • Human Resource Management
  • Merchandise Management
  • Elements of Retail Logistics & Distribution
  • Global Marketing
  • Apparel Fit & Construction Evaluation
  • Fundamentals of Fashion Styling
  • Internship
  • Entrepreneurship
  • Portfolio I
  • Portfolio & Professional Development
  • Design Fundamentals
  • Image Manipulation
  • Digital Color Theory
  • Fundamentals of Marketing
  • Consumer Behavior & Persuasive Sales Techniques
  • Brand Strategy
  • Public Relations
  • Leadership & Organizational Behavior
  • E-Commerce Strategies & Analytics
  • Textile Fundamentals
  • Survey of the Fashion Design Industry
  • Trends & Forecasting
  • Modern History of Fashion
  • Fundamentals of Business
  • Sourcing & Technical Design
  • Digital Illustration

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