United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college
Entry Requirements
- The minimum grade point average (GPA) requirement for all programs is 2.0.
Curriculum
- Fundamentals of Advertising
- Fundamentals of Marketing
- Consumer Behavior & Persuasive Sales Techniques
- History of Advertising
- Creative & Strategic Planning
- Principles of Market Research
- Advertising Copywriting
- Advertising Storyboarding & Scriptwriting
- Introduction to Ad Campaigns
- Interactive Advertising
- Brand Strategy
- Account Planning
- Public Relations
- Media Planning
- Advanced Advertising Campaigns
- Internship
- Portfolio Presentation
- Portfolio II
- Writing for Interactive Media
- Digital Media Campaigns
- E-Commerce Strategies & Analytics