BA - Advertising

The Illinois Institute of Art – Chicago
United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
Contact the university / college
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

  • The minimum grade point average (GPA) requirement for all programs is 2.0.

Curriculum

  • Fundamentals of Advertising
  • Fundamentals of Marketing
  • Consumer Behavior & Persuasive Sales Techniques
  • History of Advertising
  • Creative & Strategic Planning
  • Principles of Market Research
  • Advertising Copywriting
  • Advertising Storyboarding & Scriptwriting
  • Introduction to Ad Campaigns
  • Interactive Advertising
  • Brand Strategy
  • Account Planning
  • Public Relations
  • Media Planning
  • Advanced Advertising Campaigns
  • Internship
  • Portfolio Presentation
  • Portfolio II
  • Writing for Interactive Media
  • Digital Media Campaigns
  • E-Commerce Strategies & Analytics 

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