About this course
Graphic Design field utilizes artists who can apply their skills to the selling of products and services. This field is characterized by a constant need for creative freshness in visual communication techniques brought on by the proliferation of consumer products and services, cyclical changes in fashion and style, and the worldwide growth of communication technology. Students of Graphic Design are confronted with the need to develop heightened sensitivity to color, design, graphic production techniques, and a broad vocabulary of imagery.
The program in Graphic Design balances the complementary facets of creative discipline and contemporary perceptions with studies in necessary techniques such as computer graphics, typography, lettering, layout, principles of advertising and marketing, package design, photographic applications, and graphic production. They are then applied to such arenas as television, corporate identity, media advertising, promotional pamphlets, brochures and packaging, technical illustration, and sign graphics. Students who complete the Graphic Design program may free-lance their skills, or be employed on a salaried basis in corporate or other business sectors.
Independent design studios, advertising agencies, publishing houses, government agencies, and industrial corporations are examples of those that seek the services of free-lance and staff graphic designers.
Their design services vary from in-house projects to public need, and run the visual gamut from graphic budget presentations (e.g., graphs, charts, illustration) to concepts in traffic management or packaging of industrial products. In addition, knowledge of graphic production processes may lead interested Paier graduates into areas of sales and management, or may make them attractive candidates for various design training programs offered by large printing firms or film studios. Their beginning roles will depend upon the size of the organization that they join, or the nature of their free-lance work. However, their developed skills and knowledge should allow them to advance competently to increasingly more complex professional work.
- If your first language is not English, the Test of English as a Foreign Language (TOEFL) should be taken, and a minimum score of 500 is advised. Alternately acceptable is the successful completion ELS of level 109.