About this course
The Master of Science in Marketing Research (MSMR) at Pacific Lutheran University is a quantitatively rigorous and qualitatively rich program. The MSMR degree may be completed in as little as 10-months. The program is offered to both new graduates and those with industry experience.
Marketing research professionals provide analytical insight and inform decisions to achieve the goals of profit and nonprofit organizations.
Applicants are likely to have business, computer science/information technology, economics, psychology or communications degrees. There is a quantitative component to the program and some quantitative background will be helpful.