About this course
Advertising is a fast-paced, strategy driven environment that places a premium on the creative execution of targeted messages. The audience matters as a unique demographic; visual messages are tuned toward narrow or more broad groups. Effective messages affect people in a variety of ways; a good designer provides tangible solutions to client problems. Art Directors convey the process of making those visual items for clients, like a logo, with a keen understanding of the way advertising is made and messages are marketed.
This track focuses on the fundamental methods and techniques of advertising, focusing on the conceptual process of how imagery and narrative form specific and targeted communication. Audience behavior, principles of research and development, and critical writing skills are also a focus in this process of visual construction.