2 years
Study mode
Tuition fee (entire course)
Local students
USD 50,720
Foreign students
USD 50,720
Other costs
Other costs apply

About this course

Creative and effective methods of marketing are invaluable for companies in today’s competitive environment. Marketing decisions are some of the most important decisions made in the business world. The Marketing program is designed to teach students how to effectively manage the process of product development, pricing, promotion, and distribution. Students also learn aspects of consumer and business marketing while at Central Penn. All students develop an effective integrated marketing communications project.