Marketing Communications (B.B.A)

Berkeley College
New Jersey, United States
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
January April July September
Total tuition fee (local)
Contact the university / college
Total tuition fee (foreign)
Contact the university / college

Entry Requirements

  • Official secondary or post-secondary transcripts of academic grades (translated into English) and proof of graduation;
  • Other equivalent qualifications accepted by the university.

Proof of English language proficiency:

  • Berkeley College’s Language Test
  • TOEFL - score of 500 PBT, 61 IBT
  • IELTS - score of 5.5 or higher
  • Michigan Test - score of 78 or better
  • APIEL - grade 3 or higher
  • English for Sweden - grade VG
  • English for Norway - level 4
  • TOEIC - score 800 or better
  • University of Cambridge - British Council - with a grade no lower than C
  • Other accepted qualifications.

Curriculum

  • Principles of Marketing
  • Foundations of Market Research
  • Digital and Social Media Strategy
  • Consumer Behavior
  • Brand Management
  • Advertising Management
  • Public Relations
  • Media Strategy and Metrics
  • The IMC Campaign
  • Marketing Communications Electives
  • Business Organization and Management
  • Career Management Seminar
  • Business Ethics
  • Project Management
  • Internship
  • Computer Applications
  • Multimedia and Business Presentations
  • Principles of Management
  • Managing for Change
  • Business Electives

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