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About this course

Baker's Associate of Business in Marketing degree program introduces you to marketing fundamentals through a curriculum designed with the guidance of marketing professionals and taught by successful marketers with years of experience.

You study the marketing mix—product, price, place, and promotion—and explore its many aspects, including brand-building, market research, advertising, sales, and more. With an internship experience, you can apply what you learn in a real-world environment.

As a program graduate, you’ll be prepared for a position in the marketing specialty that interests you most.

Entry Requirements

At the associate's degree level, the marketing curriculum is designed to introduce students to the various aspects of marketing including identifying and satisfying consumer needs. Students will be provided with a fundamental knowledge of the marketing functions and processes, with emphasis on the Four Ps of the marketing mix, product, price, place and promotion. The study of marketing encompasses a wide range of activities, such as advertising, sales, retailing, wholesaling, warehousing, packaging, and distribution. This program prepares students for a variety of positions in areas such as sales, wholesale distribution, customer service, retailing, advertising, buying, and many others.