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About this course

Baker's Associate of Business in Marketing degree program introduces you to marketing fundamentals through a curriculum designed with the guidance of marketing professionals and taught by successful marketers with years of experience.

You study the marketing mix—product, price, place, and promotion—and explore its many aspects, including brand-building, market research, advertising, sales, and more. With an internship experience, you can apply what you learn in a real-world environment.

As a program graduate, you’ll be prepared for a position in the marketing specialty that interests you most.