Associate in Marketing

Baker College of Allen Park
United States
Qualification
Associate Degree
Study mode
Full-time
Duration
Information not available
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Curriculum

At the associate's degree level, the marketing curriculum is designed to introduce students to the various aspects of marketing including identifying and satisfying consumer needs. Students will be provided with a fundamental knowledge of the marketing functions and processes, with emphasis on the Four Ps of the marketing mix, product, price, place and promotion. The study of marketing encompasses a wide range of activities, such as advertising, sales, retailing, wholesaling, warehousing, packaging, and distribution. This program prepares students for a variety of positions in areas such as sales, wholesale distribution, customer service, retailing, advertising, buying, and many others.

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