Patient Counseling & Psychology:
Develops interpersonal and counseling skills relevant for primary care, with a focus on relationship as the foundation of medicine. Emphasizes management and referral of patients with psychiatric and substance use disorders, including emergent conditions and use of behavioral medicine techniques for enhancing regimen adherence and lifestyle change. Discusses general psychological principles and common disorders as defined by the DSM IV criteria, differential diagnosis, pharmacological treatments, emergency treatment, and long-term patient management.
Ethics & Law:
Teaches legal and ethical issues that may arise in the clinical practice setting of a Licensed Acupuncturist, including regulatory compliance, jurisprudence, and peer review. Introduces AIMC culture and vision, professional activism, and the AIMC Berkeley practitioner oath.
Public Health & Oriental Medicine:
Investigates Oriental Medicine and public health as it relates to community health and disease prevention while also increasing student awareness of at-risk populations, drug addictions, communicable diseases, public health alerts, and epidemiology. Includes an overview and practice of the NADA acupuncture protocol.
Focuses on developing students’ communication skills in self-promotion and public education by exploring strategies for networking and advertising, including websites, printed materials, events, presentations, professional associations, and word-of-mouth and guerrilla marketing.
A synthesis of information gained in Practice Building and Clinical Practice, Practice Management prepares students to establish and run their own practices according to the statutes and regulations governing the practice of acupuncture in California. Students develop their own business plans and discuss front office set-up, supplies and inventory, patient files, record keeping, patient follow-up, the establishment of referral networks, practicing in interdisciplinary offices and hospitals, malpractice insurance, CPT/ICD-9 coding, billing issues, workers’ compensation, personal injury, sales and taxes.