BSc International Business & Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes September
Tuition (Local students) $ 34,541
Tuition (Foreign students) $ 78,418
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Admissions

Intakes

Fees

Tuition

$ 34,541
Local students
$ 78,418
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

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Entry Requirements

  • Transcript secondary school
  • If English is not your first language, we require evidence of English language ability in reading, writing and speaking. If you do not hold an English language equivalent to UK GCSE standard, then you should hold one of the following qualifications.
    • IELTS: 6.5, with no less than 6.0 in each component.
    • TOEFL (internet-based test): 92 with not less than 21 in listening, 21 in reading, 23 in speaking and 22 in writing.

Curriculum

  • Economics for Management
  • Fundamentals of Marketing
  • Global Entrepreneurship
  • Organisational Behaviour
  • Personal Tutorials in Marketing
  • Principles of International Business
  • Consumer Behaviour
  • Cross-Cultural Management
  • Managing International Business
  • Marketing Research
  • Research Methods for International Business
  • Advertising and Promotional Management
  • Contemporary Research Topics in International Business
  • International Business Dissertation
  • International Marketing
  • International Strategic Management
  • Marketing Strategy

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