About this course
Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. If you want to learn more about this process, this is the course for you.
The course has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour.
Degree and/or experience:
- Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.
- International students who need help meeting the academic entry requirements should contact our International College.
English Language Requirement:
- An overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements or equivalent.