About this course
Our Marketing programme develops your understanding of both the theory and practice of marketing to an advanced level.
It applies marketing theory to real-world situations through case studies and employer-based projects, and covers such areas as research methodologies, marketing planning and strategy.
Throughout the course, you will be taught by a team of highly qualified, research-active lecturers with a wealth of commercial experience. They will give you a chance to put your skills into practice and gather the kind of practical knowledge that employers are looking for.
At the end of the first term, you have the option to specialise in one of three subdisciplines:
- Branding and communication
- International marketing
- Social marketing
Degree and/or experience:
- Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered.
- International students who need help meeting the academic entry requirements should contact our International College.
English Language Requirements:
- An overall IELTS score of at least 6.5, with 6.0 in the written test and a minimum of 5.5 in the other elements.