CIPR Foundation Award in Public Relations

The Sheffield College
Sheffield, United Kingdom
Qualification
Foundation / Pre-U / A-level
Study mode
Full-time
Duration
1 month
Intakes
February
Tuition fee (local)
Information not available
Tuition fee (foreign)
US$ 9,240

Entry Requirements

  • CIPR determined entry requirements state: You will qualify for the Foundation Award if you have at least five GCSEs at grade C or above including English and mathematics.

English Language Requirement:

  • International Language Testing System (IELTS) band score of 7.0 or above or equivalent.

Curriculum

By the end of the course, you will:

  • understand the role and scope of public relations
  • recognise the differences between public relations, marketing, advertising, publicity, public information, spin and propaganda
  • be familiar with key PR terminology
  • be aware of the importance of PR ethics and the role of the CIPR Code of Conduct
  • understand the key principles of effective media relations
  • know how to write a news release and sell in your story

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