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Bachelor of Arts (Hons) in Advertising, Marketing Communications and Public Relations

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time, Part-time
Duration 3 years
Intakes September
Tuition (Local students) Data not available
Tuition (Foreign students) $ 40,344
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Admissions

Intakes

Fees

Tuition

Data not available
Local students
$ 40,344
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • Relevant qualifications accepted by the university.

English Language Requirements:

  • Academic IELTS: 6.0
  • PEARSON PTE (Academic): (Listening: 51; Reading: 51; Writing: 51; Speaking: 51)
  • Cambridge English: Grade C

Curriculum

Year 1

  • Assessing the Marketing Environment
  • Principles and Practice in Marketing
  • Introduction to Media Management
  • Introduction to Public Relations

Year 2 

  • Integrated Marketing Communications
  • Consumer Culture and Behaviour
  • Advertising Theory and Practice
  • Consumer Public Relations
  • Options: Media Relations, Brand Management, Writing for PR, Global Marketing, Professional Work Placement

Year 3 

  • Corporate Communications Strategy
  • Communication Theory & Concepts
  • Marketing and Communications Project
  • PR in Practice
  • Options: Creative Advertising and Copywriting, Managing Corporate Reputation, Services Marketing, Open Language Programme, Professional Placement

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