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BSc (Hons) Marketing

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 3 years
Intakes February, June, October
Tuition (Local students) Data not available
Tuition (Foreign students) $ 32,974
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Admissions

Intakes

Fees

Tuition

Data not available
Local students
$ 32,974
Foreign students

Estimated cost as reported by the Institution.

Application

Data not available
Local students
Data not available
Foreign students

Student Visa

Data not available
Foreign students

Every effort has been made to ensure that information contained in this website is correct. Changes to any aspects of the programmes may be made from time to time due to unforeseeable circumstances beyond our control and the Institution and EasyUni reserve the right to make amendments to any information contained in this website without prior notice. The Institution and EasyUni accept no liability for any loss or damage arising from any use or misuse of or reliance on any information contained in this website.

Entry Requirements

  • 2 A Levels (A-E, 80 UCAS points);
  • GSM London’s Foundation Year programme;
  • Equivalent qualifications (subject to Plymouth University approval) including: BTEC National Certificate/Diploma, Advanced Level Diploma, HNC/D, Access to HE, IB.
  • IELTS minimum score 6.0 or another accepted system, is required.

Curriculum

Semester 1

  • Academic Skills
  • Brand Essentials
  • Marketing and Communications

Semester 2

  • Professional Skills

Elective modules (Choose Two)

Brand Stream:-

  • Brand: Pricing
  • Brand: Supply Chain
  • Brand: Product Innovation

Communications Stream:-

  • Communications: PR
  • Communications: Digital Essentials
  • Communications: Advertising

Semester 3

  • Customer Behaviour and Customer Insights
  • Employability Skills
  • Digital Marketing

Semester 4

  • Project/Placement Design and Implementation
  • Evaluation and Reflection (Work Based/Related Learning)

Semester 5

  • Emerging Themes
  • Strategic Marketing and Planning
  • Brand Management

Elective modules (Choose One)

  • Research Methods
  • Research and the Professional

Semester 6

  • Digital Strategy
  • Creativity and Innovation
  • Marketing and Account Management
  • International Market Development
  • Capstone Project (Dissertation/Consultancy Project/Work Based Learning)

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