BA (Hons) Marketing with Digital Media

Course overview

Statistics
Qualification Bachelor's Degree
Study mode Full-time
Duration 4 years
Intakes
Tuition (Local students) Data not available
Tuition (Foreign students) Data not available
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Admissions

Intakes

Fees

Tuition

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Foreign students

Estimated cost as reported by the Institution.

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Entry Requirements

  • A Level: GCSE grade C in Maths and English.
  • International Baccalaureate Diploma
    • Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
    • Grade 4 in SL Maths and English.
  • Other equivalent qualifications.

English Language Requirements:

  • IELTS (Academic): 6.0 overall, with no component below 5.5;
  • TOEFL Internet Based Test: 80 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing;
  • Pearson’s Test Academic English: 56 overall with a minimum of 51 in each component;
  • Cambridge English Proficiency (CPE): 169 overall with a minimum of 162 in each component;
  • Cambridge English First (FCE) : 169 overall with a minimum of 162 in each component;
  • Cambridge English Advanced (CAE): 169 overall with a minimum of 162 in each component;
  • Other recognised qualifications.

Curriculum

Year 1

  • Producing Digital
  • Being Digital
  • Marketing 1
  • Dynamics of Branding
  • Accounting for Business
  • One option 

Year 2

  • Business and Management Challenges
  • Market Research in Practice
  • Practical Interaction Design or Digital Video Development
  • 2D Computer Animation or Web Development for Information Management
  • Online Marketing
  • One option 

Year 3

  • Brand Management
  • International Marketing
  • Motion Graphics or Digital Storytelling
  • Live Project and one option, or 24-week supervised work experience

Year 4

  • Leadership in a Changing Environment
  • Marketing Management in Practice
  • Advanced 3D Design or User Experience
  • Direct and Digital Marketing or Retail Marketing
  • Dissertation

Work placement

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