BA (Hons) Marketing & Business

Abertay University
Scotland, United Kingdom
Qualification
Bachelor's Degree
Study mode
Full-time
Duration
4 years
Intakes
September
Total tuition fee (local)
USD 47,779
Total tuition fee (foreign)
USD 72,314

Entry Requirements

English and Maths: 

  • All applicants must have passes in English and Maths in any of the following: SQA Standard Grade 1-3, National 5 grade A-C, Intermediate 2 grade A-B, GCSE grade A-C.

Year 1:

  • Higher BBBB; A Level CCC; ILC (H) B2B2B2B2; BTEC Extended Diploma MMM; International Baccalaureate 28
  • Essential subjects: literate subject
  • AHEAD - successful completion of the relevant stream of our AHEAD programme

Year 2:

  • Advanced Higher: ABB (to include Business Management at grade B)
  • A Level: ABB (to include Business Studies at grade B)
  • BTEC Extended Diploma - DDD

English Language Requirements:

  • ALTE: 4
  • ECL Test (English): C1
  • IELTS: 6.0 (no individual test lower than 5.5)
  • Pearson Test of English: 59
  • TOFEL: 80(IBT)

Curriculum

Year 1

  • Business Practice: Adopt a Company
  • Business Systems, Processes & Information
  • Essentials of Marketing
  • Introduction To Accounting
  • Introduction to Organisational Theory
  • The Business Context
  • The International Business Context
  • The Nature of Business

Year 2

  • Analysing Organisational Performance
  • Digital and Social Media Marketing
  • Exploring the Marketing Mix
  • Law
  • Managing Projects
  • Managing and Presenting Data
  • Markets and Governments
  • Understanding Consumer and Organisational Behaviour

Year 3

  • Business And Management Research
  • Corporate Finance
  • Customer profiling and relationship building
  • Marketing Planning Organisation and Control
  • Sales Management
  • Services Marketing
  • Strategy And Management
  • e-Business Strategy

Year 4

  • Managing the International Marketing Mix
  • Marketing Communication Strategies
  • Marketing Research Study
  • Strategic Marketing
  • The Global Economy
  • Business Ethics
  • Enterprise Creation
  • International Management:Skills and Challenges
  • Knowledge Management
  • Marketing For Retailers

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