Duration
1 year
Intakes
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Study mode
Full-time & Part-time
Tuition fee (entire course)
 
Local students
USD 36,658
CHF 36,600
Foreign students
USD 36,658
CHF 36,600
Other costs
Other costs apply

About this course

The major in Communication & Public Relations is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students not only learn the essentials of communication but gain the confidence and articulation necessary to become persuasive public speakers. The topics covered in this major include structuring public relations campaigns, ethics, media strategy and planning, organizational communication and oration in a variety of contexts.

Note: This programme is also offered on a part-time basis for a duration of 2 years.

Entry Requirements

  • Students must have a bachelor’s degree from an accredited college or university.
  • Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

Applicants must also meet two of the following:

  • A minimum grade point average (GPA) of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • 2+ years of professional work experience (may include military service)
  • An interview with the Dean

Proof of English fluency:

  • TOEFL score 213 (computer-based), 80 (internet-based);
  • IELTS 6.0;
  • CAE C;
  • PTE 54;
  • English native or equivalent.