MBA - Communication & Public Relations

EU Business School (Geneva campus)
Genève, Genève, Switzerland
Qualification
Master's Degree
Study mode
Full-time, Part-time
Duration
1 year
Intakes
January February March April May June July August September October November December
Tuition fee (local)
Information not available
Tuition fee (foreign)
Information not available

Entry Requirements

  • Students must have a bachelor’s degree from an accredited college or university.
  • Applications are considered on a rolling basis, applicants are evaluated on the strength of their applications as a whole and consideration is given to the students’ qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and other personal experiences.

Applicants must also meet two of the following:

  • A minimum grade point average (GPA) of 3.0 on a 4.0 scale
  • A satisfactory score on the GMAT or GRE
  • 2+ years of professional work experience (may include military service)
  • An interview with the Dean

Proof of English fluency:

  • TOEFL score 213 (computer-based), 80 (internet-based);
  • IELTS 6.0;
  • CAE C;
  • PTE 54;
  • English native or equivalent.

Curriculum

Term I

  • Management Skills
  • Organizational Behavior
  • Managerial Accounting
  • Marketing
  • Quantitative Business Methods
  • Negotiation (seminar)
  • Business Law (seminar)
  • Industrial Visits & Invited Managers’ Lectures

Term II

  • Finance
  • Human Resources Management
  • Global Economics
  • Strategic Management
  • anagement Information Systems
  • Communication Skills (seminar)
  • Job Career Planning (seminar)
  • Industrial Visits and Invited Managers’ Lectures

Term III

  • Public Speaking & Public Communication
  • Public Relations 
  • Organizational Communication
  • Mass Media Strategy, Planning & Media Law
  • Practical Applications in Public Relations
  • Research Report

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